Let’s talk about something I see all the time—and if you’re a small business owner, there’s a very real chance this is happening in your business too. You’re passionate and you’ve got offers that are invaluable. You’re posting (kind of), sending emails (maybe), and showing up (mostly). But the growth isn’t consistent. The sales aren’t […]

Okay, I’m just gonna say it—if you’re not sending out a newsletter, you’re sleeping on one of the most powerful marketing tools out there. I know newsletters don’t have the same shiny appeal as jumping on the latest social media trend, because they are an entirely different thing. When you think of email marketing, you […]

Ever wonder what really goes down during a content creation shoot? Maybe you’ve thought about booking one but feel unsure about what to expect, how to prepare, or if it’s even worth the investment. Let me say this upfront: A strategic, well-executed content shoot isn’t just a fun photoshoot – it’s a business move. When […]

As a small business owner, you’re probably already aware that having a social media presence isn’t just good, but essential. What you might not know is that a compelling social media presence increases revenue through products and services by 40%.  If you’re not prioritizing your social media, you could very well be leaving money and […]

It can feel like there are so many elements you need for your online presence these days; so that leads to the question, do you really need a website for your business if you have a strong social media presence? Many small businesses settle for just social media. Why? Because it’s free and simple to […]

You hustled to grow your following, but are your thousands of followers making you money? Follower count doesn’t equal instant leads, which is where many small business owners get tripped up. Focusing on vanity metrics (likes and followers) without a real lead-generating strategy just wastes energy. Social media is about so much more than engagement […]