As a small business owner, you’re probably already aware that having a social media presence isn’t just good, but essential. What you might not know is that a compelling social media presence increases revenue through products and services by 40%. 

If you’re not prioritizing your social media, you could very well be leaving money and new clients on the table. Not to mention, that a well-thought-out social media presence is a brand-builder and digital portfolio, which can be invaluable for growth in 2025.

But here lies the problem, many businesses know this, and try to manage their social media themselves but struggle with consistency, strategy, and results. And really, who can blame them? Running a social media account can feel like a full-time job on top of all your other responsibilities as a business owner – especially if it’s not a skill you’re already comfortable with. This is where I can help.

The Role of a Social Media Manager

So what does a social media manager actually do? First, we audit accounts, to see what’s working, and what’s not, and develop a winning strategy that is right for your brand and growth goals. 

From optimizing your profile so that new visitors instantly know what you’re about, to creating scroll-stopping posts, Reels, and captions that engage, I’ve got you covered.  I’ll work to build a strong foundation for your brand and turn your online presence into a community that drives real growth.

I’m here to keep your content fresh, trendy, and attention-grabbing while tracking analytics and staying on top of the latest algorithm changes. All the nitty-gritty behind-the-scenes elements can take a lot of time if you’re not entirely sure how to do them.

It’s not just about “posting” and logging off. It’s about strategy, conversion, and ROI – something that you know is important as a business owner. 

The Hidden Costs of DIY Social Media

Have you ever realized you haven’t posted for a week and panicked, scrambling for something to say, only to put out something that doesn’t feel on brand, or more importantly, catch any potential leads’ attention? You’re not alone. A lot of business owners put social media on the back burner without meaning to. 

Inconsistent posting, lack of engagement, and low-quality posts can hurt your brand and business more than not posting at all. But high quality, well-thought-out on-brand posting with a strategy and call to action behind them? They can be a game-changer!

It goes without mentioning that posting sporadically or at the last minute can simply lead to burnout and frustration – and I’ve seen it before. Businesses that fully just give up on their accounts, because it’s not doing anything for them. I’m here to turn that around.

The Business Benefits of Hiring a Social Media Manager

Imagine this: you have high-quality visuals, and messaging, and your business is top of mind of followers, gaining new leads weekly. A social media manager (a pro) knows exactly how to build relationships online and boost organic reach.

Strategic content and call-to-actions help turn followers into customers, and customers share their favorite businesses and brands. It’s a domino effect that looks effortless but involves a lot of planning and commitment. 

Social media managers are always ahead of the algorithm changes, trends, and best practices so you’re not stuck guessing. 

The best part, in my opinion, is that it’s one more thing taken off your plate as a busy business owner. You can now focus on what you do best while delegating an important part of your business to an expert.

How to know when it’s time to hire a social media manager

Maybe this sounds great, but you’re not sure if you’re ready or if your business would benefit from hiring a social media manager. So here are some times your business needs professional social media help:

• You don’t have time to post consistently.
• Your engagement is low or stagnant.
• You aren’t seeing results or leads from social media.
• You feel overwhelmed trying to do everything yourself.
• You want to scale but don’t know how to grow your online presence.

On board?

All in all, a social media manager is an investment, not an expense. They will save you precious time, improve your brand visibility, and generate leads. Having a social media manager on your team is an asset that you may not be able to live without.

Want to chat about your business and see how I can help elevate your social media? Check out my social media management services here, and book your free call!