Ever wonder what really goes down during a content creation shoot? Maybe you’ve thought about booking one but feel unsure about what to expect, how to prepare, or if it’s even worth the investment.

Let me say this upfront: A strategic, well-executed content shoot isn’t just a fun photoshoot – it’s a business move. When done right, it gives you weeks (sometimes months!) of scroll-stopping content that helps you show up online with confidence and consistency.

This post will walk you through exactly what happens behind the scenes, how to prep like a pro, and why this type of shoot is a game-changer for your brand.

What Is a Content Creation Shoot?

A content creation shoot is a 3-hour session where we capture both photos and videos designed to fuel your social media and marketing strategy. Think of it as a creative partnership! I’m there to hype you up, direct the flow, and make sure we get content that actually works for your business.

Whether you’re a coach, stager, or service provider, the shoot is tailored to what you actually do. I’ll often accompany you on a workday, project, or behind-the-scenes at an event, so the content feels authentic and action-packed.

Deliverables include:

• Photos + video captured using an iPad and DJI Osmo Pocket 3 for a crisp, polished look
  
• A shared Google Folder with all raw content
  
• 10 custom Reels/TikToks edited by me so you’re ready to post immediately
  

No more wondering what to post – your content calendar just got a major glow-up.

Before the Shoot: Planning with Purpose

Here’s the truth: A successful content shoot doesn’t start on shoot day, it starts weeks before. When you book with me, we don’t just wing it. We create a plan that makes the day seamless and stress-free.

Here’s how we get you ready:

• Strategy Call: We start with a discovery session to understand your brand, business goals, and content needs.
  
• Mood Board: I’ll create a visual direction for the shoot; colors, vibes, props, and poses to align with your brand style.
  
• Custom Shot List: Based on your goals, I’ll map out the exact shots and formats we’ll capture…so no second-guessing.
  
• Location & Outfits: I’ll guide you on locations that match your aesthetic, plus outfit tips so you feel confident and polished on camera.
  

Everything is tailored to you, your business and goals!

The Shoot Day: Fun, Guided, and Surprisingly Chill

Shoot day is all about collaboration and creativity. I’m not just showing up with a camera, I’m showing up as your hype woman, content coach, and creative director.

Here’s what we’ll do:

• Spend 3 hours capturing behind-the-scenes, lifestyle, and working-in-action content
• Record video clips and Reels using professional tools 
• Use a pre-planned mood board + shot list to keep things flowing with intention
• Get a variety of angles and formats that you can use across Instagram, TikTok, your website, and more
  

After the shoot, I’ll deliver everything in a Google Folder and personally edit 10 ready-to-post Reels, so you can show up consistently online without lifting a finger.

How to Prepare Like a Pro

Want to feel totally confident and camera-ready? Here’s what I recommend before your session:

Outfits: Bring 2–4 outfit options in your brand colors. Layers work great for variety. Choose clothes that make you feel confident and comfortable.

Essentials: Pack water, touch-up makeup, a lint roller, a phone charger, and anything you need to feel fresh throughout the day.

Props: Think laptop, coffee mug, notebooks, branded packaging, anything that helps tell your story visually.

Mindset: Rest the night before, hydrate, and remind yourself: this isn’t about perfection, it’s about showing up as your most authentic, professional self.

And don’t stress – I’ll send you a prep guide so you know exactly what to bring and wear.

You don’t need to DIY your content or wonder what to post next. With one strategic shoot, you’ll walk away with a Google Drive full of content, and the confidence to show up like the pro you are.

Want content that finally does your business justice?

Book your content shoot here!
Let’s create the kind of content that gets you seen, heard, and hired.